About Service Research Corporation (SRC)

Service Research Corporation has provided research, mystery shopping and consulting services to a nationwide list of clients for more than 15 years. SRC empowers clients with critical information that enhances their opportunities to understand customer perspectives, make data-driven decisions, and work to create better environments to support employee and company goals.

Through the use of mystery shopping, customer satisfaction research, market research and organizational development initiatives, we will keep you in touch with markets, customers and employees vital to your long-term and short-term goals.

We know it's not about the processes of mystery shopping or the research. Our focus is on improvement, change, and data-driven decision making. Our reports and analysis provide both operational and strategic insight.

Visit SRC's Web site at: www.serviceresearch.com

Services for Higher Education
In a data-driven environment, understanding your constituents' needs and wants is vital to the success of your institution. Colleges and universities are undergoing a major shift toward integrated marketing, understanding that quality data, not just intuition and experience, can aid in recruitment, retention, and alumni and constituent relations.

SRC provides quality data and resources needed for your college or university to succeed in its efforts to attract and retain more students, as well as to increase alumni giving and participation.

SRC specializes in research in the following areas:

• Brand and image market research
• Enrollment management: recruitment and retention (Non-Enrolling Student Surveys)
• Alumni and donor giving
• Program assessment
• Customer satisfaction (internal and external)
• Employee satisfaction
• Competitive marketing comparisons to peer institutions
SRC's staff of professionals welcomes the opportunity to customize our services to help you reach your institutional goals.